Innovation Management in Defensive Organizations

Innovation Management in Defensive Organizations

Identifying the Antecedent and Consequent Elements of Fractal Innovation in Knowledge-Based Companies

Document Type : Original Article

Authors
1 Master of Management, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran.
2 Professor, Department of Business Administration, Faculty of Management and Economic, Lorestan University, Khoramabad, Iran
3 Assistant Prof., Department of Business Administration, Faculty of Management and Economic, Lorestan University, Khoramabad, Iran
10.22034/qjimdo.2025.489894.1720
Abstract
Background & Purpose: Innovation, by its very nature, is always tied to the unknown and is naturally associated with risk; a risk that may prevent the realization of expected results, commensurate with the amount of investment made. Therefore, one of the effective solutions for reducing uncertainty in complex and uncertain environments is the use of fractal innovation. On this basis, this research identifies the antecedent and consequent elements of fractal innovation in knowledge-based companies.
Methodology: The current research is an applied research with a descriptive and exploratory approach. This research is mixed in terms of the method of data collection, and in terms of research philosophy, it has an inductive comparative approach. The statistical population of the research included the managers of knowledge-based companies in Khuzestan province, based on the principle of theoretical adequacy, 30 people were selected by purposive sampling. Data collection was done in the quantitative part through questionnaires and in the qualitative part with the help of interviews. In the first stage, the antecedent and posterior elements of fractal innovation were identified through interviews and the method of content analysis and coding, and in the next step, the aforementioned elements were prioritized using the fuzzy Delphi method. Validity and reliability of the collection tool were confirmed in the qualitative part by content method and theoretical validity and reliability of two coders. Also, the validity and reliability of the data collection tool were confirmed in the quantitative section with the help of content validity and retest reliability.
Findings: The results of the study showed that unpredictable environments, globalization, market changes, the need to adapt to a dynamic environment, and having dynamic capabilities are among the most important antecedent elements of fractal innovation in knowledge-based companies. The findings also indicate that market competitiveness, mastery of emerging challenges, facing market complexities, managing turbulence, managing market risk, and increasing strategic dynamism are among the most important post-regressive elements of fractal innovation in knowledge-based companies.
Conclusion: Strengthening dynamic capabilities and promoting strategic dynamism play a pivotal role in transforming turbulent environmental conditions into innovative opportunities. Therefore, the research results emphasize that knowledge-based companies must institutionalize fractal innovation as a sustainable organizational approach to survive and lead in turbulent markets.
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