Abstract

Background and Purpose: Given rapid technological advancements and their impact on the structure and function of educational institutions, aligning university organizational culture with technological megatrends is essential. The main objective of this research is to design an organizational culture model for Malek-Ashtar University of Technology based on technological megatrends.

Methodology: This study employed a sequential exploratory mixed-methods approach (qualitative-quantitative). In the qualitative phase, technological megatrends were first identified and prioritized using the Delphi method with the participation of 15 experts. Subsequently, utilizing thematic analysis of semi-structured interviews, the initial conceptual model of organizational culture was extracted. In the quantitative phase, a researcher-developed questionnaire was administered to a sample of 59 managers and executive specialists. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).

Findings: The university's organizational culture based on technological megatrends can be organized into five key conceptual categories: innovative and learning leadership, technological adaptability and future-orientedness, organizational cohesion and technological security, technological and strategic mission, and interdisciplinary and team-based collaboration. Each of these categories comprises components that systematically outline the essential dimensions for forming a transformative technological organizational culture in technical and scientific universities. The proposed model demonstrated good fit in the structural equation analysis.

Conclusion: The presented organizational culture model provides a comprehensive framework grounded in the organizational and technological realities of Malek-Ashtar University of Technology. Aligned with technological megatrends, it can serve as a foundation for sustainable transformation, systematic innovation, and intelligent organizational adaptation.