Innovation Management in Defensive Organizations

Innovation Management in Defensive Organizations

The Role of Factors Affecting Status Consumption and Its Consequences in the Production Industry

Document Type : Original Article

Authors
Hossein Moridsadat 1
elham faridchehr 2
Nader Qaribnavaz 3
1 Ph.D. student in business management department, quds city branch, Islamic azad university, Tehran,iran.
2 Assistant professor, department of business administration, quds city branch, Islamic azad university,Tehran,iran
3 Assistant Professor,Department of Business Administration,Quds City Branch,Islamic Azad University,Tehran, Iran
10.22034/qjimdo.2023.405524.1604
Abstract
Background & Purpose: In the last decade, the pattern of consumption and attention to the economic, social and cultural dimensions of consumer behavior have attracted the attention of many experts. in the current research, the role of the factors affecting the status consumption and their impact on the economic consequences of this consumption is explained.
Methodology: The current research is in terms of practical purpose, in terms of nature, survey research and in terms of paradigm, positivist research. The statistical population of the research is all active employees in the carpet industry sector. Due to the unlimited nature of the researched population, 384 employees of the handwoven carpet industry have been selected randomly. In this research, a questionnaire was used to measure the research variables. The validity of this tool has been confirmed through content validity and reliability using Cronbach's alpha coefficient. In this research, in order to analyze the relationships between research variables, structural modeling has been used in the form of Imus software.
Findings: The results of the research data analysis showed that all the studied stimuli had a significant effect on the Status Consumption in the handwoven carpet industry. According to the findings, psychological factors with a coefficient of 0.513 have the greatest impact on prestige consumption, followed by social factors with a coefficient of 0.453, individual behavior factors with a coefficient of 0.372, individual characteristics with a coefficient of 0.282, and structural factors with a coefficient of 0.106. Also, the findings showed that the influence of Status Consumption on social consequences is more than economic consequences.
Conclusion: A consumer is a social being who is in the process of social interaction by consuming goods. consumption is not only a natural and necessary consumption for life, but also has symbolic, communicative, ritualistic, identifying and differentiating aspects. Based on the results of the research, the economic consequences of status consumption should be exploited.
Keywords
Status Consumption
Effective Factors
Economic Consequences

Subjects

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